Introductory offers are one of the most common marketing tactics used by credit card companies to attract new customers. These promotions often include sign-up bonuses, such as $200 cash back after spending $1,000 within the first three months, or 50,000 travel points for meeting a certain spending threshold. Other offers may include 0% APR for purchases or balance transfers for a limited time. While these incentives can be lucrative, they require careful planning. Missing the spending requirement by even a dollar usually means forfeiting the bonus. Similarly, carrying a balance after the introductory period ends can lead to hefty interest charges. These offers can be a great way to maximize value if you understand the terms and manage your spending wisely.